It’s Not Too Late to Start Selling Gift Cards

A Simple Way for Service-Based Businesses to Boost Cash Flow and Attract New Clients — All Year Long

If you think you’ve missed the window to sell gift cards this year… think again.

Gift cards aren’t just a December thing, they’re one of the easiest, lowest-cost ways to generate new revenue any month of the year. Whether you run a spa, salon, yoga studio, retail boutique, cafe, bar, pet sitter, house cleaner or ANY service-based business, you already have everything you need to start.

Why Gift Cards Are a Smart Business Move

Gift cards do more than bring in quick cash ,they actually help you:

• Increase immediate revenue. You get paid before providing the service.

• Attract new clients. Most recipients are first-time customers.

• Encourage repeat visits. When you follow up after redemption, they’re likely to rebook or upgrade.

• Build loyalty. Gift cards are an easy way for your happy customers to share your business with people they love.

And here’s the best part — you can start small, without fancy systems or software.

How to Get Started Today

1. Decide what you’ll offer. Start with simple denominations ($25, $50, $100) or create themed experiences (“Relax & Renew Massage” or “Yoga Starter Pack”).

2. Choose your format. You can print physical cards or sell digital ones through your existing POS system or scheduling software. Many platforms like Mindbody, Momence, or Square make this simple.

3. Track every sale. Keep a basic Gift Card Log to record purchaser, recipient, amount, and redemption date. (We’ve made a free printable one you can download below!)

4. Promote consistently. Add a “Gift Cards Available” sign at your front desk, a banner on your website, and a note in your next email newsletter. Don’t wait for December — people are always looking for thoughtful, local gifts.

Everyday Reasons People Buy Gift Cards

People buy gift cards year-round — here are just a few examples:

• Birthdays (every single month!)

• Thank-You or Appreciation gifts for teachers, employees, or caregivers

• Anniversaries or Date Nights

• Mother’s Day, Father’s Day, and Valentine’s Day

• Client or referral gifts from other professionals

• “Just Because” self-care treats

• Graduations, retirements, or milestones

• Get-well or sympathy gestures

• Corporate incentives or holiday bonuses

You don’t need to wait for the holidays to grow your sales — gift cards can be part of your business rhythm all year long.

A Simple Way to Begin — For Free

To make it easy for you to start today, we’ve created a free printable Gift Card Log and customizable Gift Certificate Template.

You can download them, print them, and start using them right away — no special software required.

[Download Your Free Gift Card Log + Template Here]

You’ll be able to:

• Track every gift card you sell and redeem

• Stay organized for accounting and marketing follow-ups

• Customize a professional-looking gift certificate for your business

Don’t wait until next December to boost your income. Start today — because it’s never too late to make gifting easy and profitable.